Marketing Services

When you work with Fox Tracks you get marketing services backed by over 30 years of business development experience.  From the retail food industry to large enterprise software companies we have co-piloted campaigns that have built brands and customers.  We help businesses and associations achieve long term success.  When you work with us, you get more than just a printing solution—you work with marketing professionals who make it a point to understand your business and its goals and challenges.
The Direct Marketing Association (DMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.  Your brand is the source of a promise to your customer. It’s the foundation in your marketing communication and one you do not want to short change.  How can Fox Tracks help?

  • Brand and Marketing Audit -we can analyze your
    industry and competitors and help your brand to “stand out” !
  • Logo Development
  • Website Design
  • Marketing Materials
  • Stationary Business Forms
  • Signage

We offer years of experience and proven methods to assist you in your lead generation efforts. Whether it’s intelligent and carefully targeted direct mail or inbound digital media, such as the Search Engine Optimization, Paid Search Campaigns and Email marketing.  Finding new customers is a challenge in the ever-crowded “noise filled” media traffic jams, but we have techniques and cross media marketing solutions to overcome these challenges to get people to your door or website.
It is much more expensive to find a new customer than it is to retain an existing one. With 80% of a company’s sales come from just 20% of its customers, retaining current customers is as important as ever!
Customers need to know that you care. Through a variety of  promotions, such as sales, drawings or special events, you’ll remind your clients exactly why they keep coming back to you again and again.  Fox Tracks will work closely with you and we will help you implement programs and marketing services that include:

  • Newsletters – printed and mailed or email versions
  • Customer Loyalty Programs
  • Email Marketing
  • Promotional Products

Word of mouth has long been the best way to grow your business.  Social media magnifies word of mouth – what one person says and writes to another individual can now be expressed to hundreds, thousands, and even millions. Video sites like YouTube and Vimeo bring the power of pictures and sound to social media.  Social media marketing also has a big impact on search engine rankings, as the more you get users to “like,” leave comments or “retweet” your status updates, the more likely the search engines will be to consider your content relevant to others.  We can help you discover the power of social media marketing services for your company.
Up-selling and cross-selling can be keys to profit generation. Cross-selling and up-selling are often confused with each other and used synonymously when, in fact, subtle differences between the two types of selling do exist. Both benefit businesses who can generate greater profits by offering multiple products related to their main product line, or multiple versions of the same product, each with varying degrees of profitability.  We can help you with printed and digital communications to help keep your customers in the “loop” on your latest products or services.  Here are a few examples of the tactics which are successful for our current customers:

  • Cost Effective Managed Email Campaigns
  • Social Media Posts To Engage, Educate & Encourage Customer’s On-line Conversations About Current Products or Projects
  • Direct Mail Upgrade Coupons, Personalized By The Customer’s Previous Purchases Or Current Subscriptions

Customer acquisition programs and marketing campaigns were once extremely hard to measure. However,
the Internet has enabled us to track and measure many factors that significantly impact our businesses.  Companies must take the time to determine what to measure and to fully understand what marketing and advertising is working and what is not. Fox Tracks can help you set-up and analyze your on-line analytics and design metrics into your print campaigns to determine the most effective messaging and the most profitable channel. We then can make intelligent alterations to your marketing projects to maximize ROI.

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