EDDM® Marketing and Design
What is EDDM?
You select a target area on USPS.com and the U.S. Postal Service will send your postcards to every address in that neighborhood. That’s how they are able to offer such low postage rates. USPS has very specific rules for EDDM, so read them closely before you design your piece. Before you get started, give us a call. We’ll be happy to lead you through the process, print your job according to the USPS specifications for EDDM®, and deliver them to the correct Post Office distribution point.
EDDM® postcards can be powerful tools to tell everyone in specific target areas about your business. The most popular uses are: automotive direct mail, grand openings, sales events, holiday specials, neighborhood restaurant take-out menus, coupons, and more.
The most successful direct mail campaigns reach each customer several times, so schedule a multi-touch direct mail campaign. For example: Giving your customers advance notice of an upcoming event and a reminder right before the event.